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the use of artificial intelligence in the light of succession law in the case of Elis Regina

Abstract

This research addresses artificial intelligence and the use of posthumous image rights. It focuses on a case involving the use of deepfake technology to recreate the singer Elis Regina, who passed away 41 years ago, for a Volkswagen 70th anniversary campaign, where she was digitally placed alongside her daughter, the singer Maria Rita. The study aims to investigate how to establish limits on the use of artificial intelligence in relation to posthumous image rights. It involves analyzing the regulation of artificial intelligence in Brazil, exploring the right to the image of deceased individuals, and examining the Elis Regina case in terms of personality rights within the context of artificial intelligence. To achieve its objectives, the research methodology employed was deductive, involving a literature review of doctrines and laws related to artificial intelligence, personality rights, succession rights, and digital rights. The work concludes that human dignity, as a fundamental right, transcends death and technological revolutions but raises questions about the use of artificial intelligence, especially concerning deceased individuals, leading to debates on ethical considerations and authorial rights in the context of AI